July 29th 2008
A Common - Yet Easily Avoidable Marketing Mistake
December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.
Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and promotional items are important, equally as important are what you and your staff do after you gain new customers. It never ceases to amaze me how companies will invest money in campaigns to gain new customers yet have no system to build and maintain those relationships they were so eager to attract in the first place. Having a system in place to keep your name in front of existing and potential clients is a very important part of a great marketing campaign. Additionally, having programs in place that make it easy for people to do business with you is essential to the health of your bottom line. Continue Reading »
