July 25th 2008
Email Marketing Without Spamming
A few months ago, I wrote a series of articles on online marketing - the last of which dealt with email marketing and SPAM. This article in particular garnered many responses from readers both for and against the idea of mass-email marketing of any type.
Although that article is itself a great resource, I still find myself being asked questions about the use of email marketing online. Since I didn’t go into depth about the specifics of marketing using email in that previous article, I thought another was in order.
How do you go about sending email or marketing yourself online without crossing into the “SPAMmer” category? First and foremost, KNOW WHO YOU ARE SENDING YOUR EMAIL TO. You don’t have to be familiar with each recipient personally, but you’d better know whether or not they really want to hear what you have to offer. Always keep that in mind when sending an email to anyone, especially if it’s an email meant to market your product or service. Continue Reading »
