The marketer - Only marketing tips

The term business marketing strategy might sound like it is esoteric or stratospheric, so lets take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Strategy comes from a Greek word “stratagein” meaning to be a general. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic marketing plan or overall business marketing strategy. Thats simple enough, isn’t it?

A business marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company. Continue Reading »

No Comments yet »

Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn’t have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined. Out came the credit cards, family loans and savings. After a few months the woman realized that she had mortgaged her future to the hilt and she still couldn’t make enough money to buy her way out of debt. Sadly, she closed up shop and went back to a job she hated at an uncaring corporation.

Fast-forward thirty years and meet a young man working at an insurance company who dreamed of starting his own small business as a financial planner. He had the education and experience but what he didn’t have was cash. The year is 1999 and after a few weeks of research the young man realized that marketing and promotion were vital to the success of his business. However, the young man knew about a magical method of promotion that wasn’t available to the young woman in 1969. What was the magical method he used to start his business part-time and build it into a full-time thriving practice after six months? The answer, of course, is the internet! Continue Reading »

No Comments yet »

Business marketing is expensive. Despite adequate funding, even large national businesses often find it difficult to develop successful marketing campaigns. And, with an increasing number of businesses marketing through every imaginable communication avenue, it is becoming increasingly hard to attract the attention of consumers.
For successful business marketing, you need to develop a proper business marketing plan, and then gauge its performance for your business growth. There are many things that your business marketing plan needs to address and these points may include some of the following:
What are your business marketing goals? Continue Reading »

No Comments yet »