The marketer - Only marketing tips

There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. Its no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first placehence online advertising.

Internet advertising generated an astounding $1.92 billion in 1999, double from the amount generated in the previous year.

According to the Association of National Advertisers, nearly half of all American companies are selling online. The American City Business Journal reports that businesses that use the Internet grow 46% faster than those that don’t. Continue Reading »

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I have been involved in Internet marketing since the world-wide-web began and I consider myself to be an Internet marketing expert. From my experience helping clients build successful websites, I have learned what works and what does not work when selling on the Internet. To help you avoid costly mistakes, I have listed what I have found to be the biggest Internet marketing mistakes.

Mistake 1: Using too much Flash. If your website is one big Flash presentation, you are making a huge mistake! Why? Because consumers go to your website to seek information, not to watch an “I’m so cool” Flash presentation. Ask yourself, when you go to a website, do you sit there and watch their ego-building Flash presentation or do you click the “skip flash” link to get to the real information? If you are like most people, you click the “skip flash intro” link as quickly as you can find it. Continue Reading »

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The term business marketing strategy might sound like it is esoteric or stratospheric, so lets take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Strategy comes from a Greek word “stratagein” meaning to be a general. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic marketing plan or overall business marketing strategy. Thats simple enough, isn’t it?

A business marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company. Continue Reading »

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