The marketer - Only marketing tips

December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.

Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and promotional items are important, equally as important are what you and your staff do after you gain new customers. It never ceases to amaze me how companies will invest money in campaigns to gain new customers yet have no system to build and maintain those relationships they were so eager to attract in the first place. Having a system in place to keep your name in front of existing and potential clients is a very important part of a great marketing campaign. Additionally, having programs in place that make it easy for people to do business with you is essential to the health of your bottom line. Continue Reading »

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Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence–or does it? Follow these easy steps and carve your slice of the cyber pie.

Step One: Preparation
Before going out to proclaim the glory that is your website, first make sure it’s in tiptop shape. Was your website carefully and professionally constructed? That includes content copy. It’s vital that your copy (the text on your website) be written well, including a logical flow, clarity, good sentence structure, wise word choices and proper grammar/punctuation. Continue Reading »

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Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn’t have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined. Out came the credit cards, family loans and savings. After a few months the woman realized that she had mortgaged her future to the hilt and she still couldn’t make enough money to buy her way out of debt. Sadly, she closed up shop and went back to a job she hated at an uncaring corporation.

Fast-forward thirty years and meet a young man working at an insurance company who dreamed of starting his own small business as a financial planner. He had the education and experience but what he didn’t have was cash. The year is 1999 and after a few weeks of research the young man realized that marketing and promotion were vital to the success of his business. However, the young man knew about a magical method of promotion that wasn’t available to the young woman in 1969. What was the magical method he used to start his business part-time and build it into a full-time thriving practice after six months? The answer, of course, is the internet! Continue Reading »

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Whether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found yourself to be the victim of click fraud, whether you know it or not. Click fraud is tainting the image of many pay per click search engines and costing advertisers far too much money. Although the negative effects of click fraud are obvious to both advertisers and pay per click search engines, many engines do not take the necessary steps to curb click fraud. The result is that you are losing money. Continue Reading »

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Business marketing is expensive. Despite adequate funding, even large national businesses often find it difficult to develop successful marketing campaigns. And, with an increasing number of businesses marketing through every imaginable communication avenue, it is becoming increasingly hard to attract the attention of consumers.
For successful business marketing, you need to develop a proper business marketing plan, and then gauge its performance for your business growth. There are many things that your business marketing plan needs to address and these points may include some of the following:
What are your business marketing goals? Continue Reading »

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A few months ago, I wrote a series of articles on online marketing - the last of which dealt with email marketing and SPAM. This article in particular garnered many responses from readers both for and against the idea of mass-email marketing of any type.

Although that article is itself a great resource, I still find myself being asked questions about the use of email marketing online. Since I didn’t go into depth about the specifics of marketing using email in that previous article, I thought another was in order.

How do you go about sending email or marketing yourself online without crossing into the “SPAMmer” category? First and foremost, KNOW WHO YOU ARE SENDING YOUR EMAIL TO. You don’t have to be familiar with each recipient personally, but you’d better know whether or not they really want to hear what you have to offer. Always keep that in mind when sending an email to anyone, especially if it’s an email meant to market your product or service. Continue Reading »

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E-mail marketing campaigns can be integral parts of any organization’s marketing strategy. That’s because e-mail marketing can be a powerful tool for differentiating a brand, driving targeted traffic to a Web site, and increasing sales. In addition, one of the greatest benefits of an e-mail marketing campaign is that online reporting tools make measuring results easy and data is available nearly instantaneously after launching a campaign. Continue Reading »

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How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you’ve had a little success. But do you really want your own business operating 24 hours a day making money for you?

If you don’t then why are you reading this? You must know that you can do this or you would be off investing your time in watching TV or building an ant farm right now. Continue Reading »

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As a small business owner, I know that finding the right combination of advertising techniques and marketing strategies is key to getting the beginnings of a solid customer base. People have to have heard about your business before they can patronize it, right?

It would be nice if you could afford network TV commercials, full-page magazine ads, and an expensive ad agency to handle all the details, but if you’re a small business just getting off the ground, this is highly unlikely. Having a huge advertising budget can be great, but it can also create a lot of problems. Continue Reading »

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As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet ecards! Continue Reading »

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